THE BLANK POST
Daniel Portuga
DANIEL PORTUGA
An anxiety crisis can be triggered in a matter of seconds and send the victim reeling into an internal catastrophe. The Blank Post project is not a regular case. It courageously depicts the struggle of a creative director dealing with Generalized Anxiety Disorder when sharing his crisis with the world, in real time. This true story has been transformed into a social tool based on a genuine experiment, when he exposed his own personal life, insecurities, and fears, to help others with the same conditions and in similar situations.
Globally, 275 million people suffer from anxiety disorders – 40 million only in the US – and anxiety crises have increased more than 30% during the Covid-19 pandemic. The Blank Post project sought to raise awareness of anxiety and anxiety disorders while helping those who suffer from anxiety every single day.
Creative Directors: Daniel Portuga, Rodrigo Esteves
Art Director: Daniel Portuga
Strategic Advisor: Marcus Vinicius Ribeiro
Supported by 4H5H MEDIA
DANIEL PORTUGA - Creative Director
About the creator
Born in São Paulo, Daniel specializes in 360º creative direction, digital experiences, innovation, technology, and Web3, leading campaigns, art direction and UX from the brief through concept and execution. He is a former Social Media Professor in Digital Marketing MA and Keynote speaker, receiving roughly 89 awards for his work,
Daniel is the founder of "The Blank Post" (@post.branco), a personal and life's mission project with over 44K IG followers, dedicated to breaking anxiety taboos, normalizing the conversation, and empowering friends, family, and those affected to pursue treatment.